Founder & CEO of Shopify
"Tobias Lütke created Shopify to empower independent merchants to own their digital customer relationship."
Tobias Lütke
Founder & CEO • Shopify
Lütke wrote Ruby on Rails code for his own snowboard shop, turning that software into Shopify.
Shopify gives millions of independent brands enterprise-grade checkout, POS, and AI assistant tools.
Shopify integrated AI agents directly into merchant dashboards to handle inventory and ad copy.
"We don't want to be the single biggest store; we want to make everyone else bigger."
— Tobias Lütke, Shopify
The best product is often the internal tool you wished existed for your own project.
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