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BharatPe is a prominent fintech unicorn that provides QR code-based digital payments, merchant services, and lending solutions to small and medium-sized merchants across India. The company pioneered the zero-commission UPI QR code, allowing merchants to accept payments from any UPI application for free, and subsequently launched merchants-focused card machines and short-term credit lines in partnership with registered non-banking financial companies (NBFCs). BharatPe's key asset is its merchant transaction data layer, which allows it to underwrite loans for mom-and-pop shops (Kiranas) that are typically underserved by traditional banking networks. The company recently expanded into retail banking through its joint venture in Unity Small Finance Bank, reinforcing its corporate strategy to provide fully integrated financial services to India's retail commerce sector.